Target Audience
The target audience for this website are people who need a quick update for their weather. They don't necessarily have a lot of time to stop and browse, so they visit our site to get their essentials for the forecast. The audience consist of busy or working people who may be on the move with ages ranging from 20 - 50 years old. Audience will typically use a mobile device.
Personas
Jenna
Job/Responsibilities
Jenna is a senior in high school. She works a part time job at Chick Fil A and is on her high school soccer team.
Age, Education
Jenna is 18 and about to graduate high school.
Scenarios
- What will the temperature be like this afternoon?
- What's the chance of a snow day tomorrow?
- Will it rain during our game this weekend?
- Should I plan for snow on my drive home?
- Should I wear a jacket or a coat when I go out today?
Robert
Job/Responsibilities
Robert is an accountant and works for a friend at a local lawn care company. He has a wife and three kids all younger than 14.
Age, Education
Robert is 38 years old and has a masters in accounting.
Scenarios
- What is the current tempurature this morning?
- Is it going to snow tonight?
- Is it going to rain during the picnic this weekend?
- Should I put my wipers up during work today in case of snow?
- What will the weather be like at (vacation destination)?
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